Ugh, the dreaded e-mail list and the word SEO at once? That combination might be enough to send shivers down your spine and make you reach for the bottle of wine, am I right? I totally get it. It's unbelievably challenging to keep up with everything as a small business owner/blogger. Everyone, everywhere is telling you to "Grow your e-mail list" or "Boost your SEO", but the real question is how do you do those things while staying sane and continuing to juggle everything else?!
Allison Murphy, founder of The ABC Market, inquired with me about developing a new brand identity for her already successful Etsy shop. Allison had outgrown her current branding and wanted to establish something that would allow her to grow as she was creating her own website.
So unless you've been living under a rock, you've probably heard of Pinterest by now. You may have stumbled down the rabbit hole a time or two and realized the magic of creating boards full of inspiration, fashion, recipes, or tutorials. What you may not have realized is just how powerful the platform has become and if you're a small business or blogger or looking to become one, you definitely need to keep reading.
I'm so excited to showcase this brand and website design for a local photographer, Haley Marie Photography! Haley is super sweet and talented and came to me through Instagram. She wanted to create a brand and website that reflected her and her business through a unique story.
Phew! I don't know about you, but it's been a crazy Fall! I'm so excited to launch this new brand and site for Claire Watson Photography. Claire came to me as a referral from the amazing, Maryn Graves. She saw the site we created together and reached out about creating a new branding identity and a website overhaul for her already successful wedding & senior photography business. I was excited to collaborate with her because her work is simply stunning! Let's take a stroll through how it all came together!
Hello there, friend. I wanted to take some time to share some tough love with you today on your website. You might not want to hear it, but I promise if you stick with me, it’ll be worth it.
So, the internet is all the rage and you pretty much have to have a website at this point, unless you want to be looked at like you are in the dark ages, right? Yup, I get it. You are now the proud owner of your own .com and have a place to send all those prospective clients, but what happens when they get there?
Client experience is something most people brush off, thinking, of course I've got that! But, do you really? And if you do, does it align with the goals and values you set for brand? Yeah. I see you nodding your head. Now, let me ask you this, realistically, is every client/customer getting this same experience? Less nodding going on? Why is it that every client doesn't get the same experience? I know what you're thinking, clients are different. They have different personalities, some are more needy and some are less involved, I get that, but why are you allowing your clients to dictate the experience YOU provide? Don't you think you'd attract more of your ideal clients if you had a consistent experience? Don't you also think you'd be less stressed if your experience was neatly outlined and organized?
Photos are a huge aspect of any business these days. Let's face it, most people are visual and it takes an image to stop them from scrolling past and read what you have to say. Photos, especially stock photos that are free for commercial use are hard to find. Well, today, I'm sharing 23 sites I've gathered that can help you when you need a free photo, whether it's for an ad, a blog post, or curating your Instagram feed, I will show you how you can adapt these photos to make them work for your business.
Hello there! I'm super excited to share a peek into the way I run my business as well as the productivity and management programs I utilize to maintain a streamlined and stress free process for both myself and my clients. It's no secret that I wear many hats. Wife, mom, graphic designer, and small shop owner for Kindred Cut. So believe me when I say, I have searched and scoured looking for productivity management and ways to streamline my business and personal life for success. These are the programs that I highly recommend.