Half of Gabby Branding
When Gabby, fitness and weight loss expert from Half of Gabby, approached me about her branding and web project I was ecstatic. She had started feeling a disconnect with her blog and needed a stronger visual connection to her brand. She had been blogging on Wordpress and felt that, not only did the aesthetic not work for her, but the technical aspect was failing her and making blogging a chore.
We immediately got to work discovering what would really resonate with her and her loyal readers, as well as visually tell her powerful story. Her blog tells of her amazing journey to lose weight. Her strength, perseverance, and determination lead her to lose half of her body weight. She reveals her trials, tribulations, tried and true not so secret ways she found success and has kept her success. On top of providing loads of tips and tricks, she also supplies hilarious humor and yummy recipes.
We worked together for several months to work through transferring all her blog articles, achieving a cohesive site and a full branding.
Here is the outcome of our work together: