The Best Sans Serif Fonts for Branding
While it’s no secret that my heart belongs to serif fonts, I can’t deny that there are still some truly amazing sans serif fonts. If you aren’t familiar with the technical terms for fonts, here is a brief description to help you familiarize yourself.
SERIF FONTS ARE FONTS THAT HAVE STRUCTURAL DETAILS (SOMETIMES CALLED FLOURISHES) AT THE END OF EACH LETTER. SANS SERIF FONTS (LITERALLY MEANING WITHOUT) DO NOT HAVE THESE. SERIF FONTS ARE CONSIDERED MORE TRADITIONAL, WHEREAS SANS SERIF FONTS ARE TYPICALLY MORE MODERN.
Now that you are a pro in identifying typefaces, let me introduce you to a few of my favorite sans serif fonts. I love the challenge of finding and mixing types so that that both provide a balance in both style and message. You can probably start to look at these fonts and get an idea of what feelings are evoked. This plays a key role in our perceptions of brands so it’s really important that your style and message are nailed through your type.
Oh, and if you are looking for my top serif fonts, check out this post!
I always recommend a test drive of the font before purchasing if available. Type out words or the alphabet so that you can see all letterforms. I won’t lie, there have been times that I have liked a font until I saw how one letter was formed and it was ruined for me. The tiny details can really make a big impact when you are talking about font selection.
Here are a few graphics that utilize some of the fonts from my list so you can get a better visual and feeling for them. Pay attention to how they feel. Are the cold and stiff? Are they modern or vintage? Are they quirky or detailed? I also love when fonts utilize different weights and stylistic alternates. These make the typeface more robust and provide more longevity.