The ABC Market -
Branding Design

Allison Murphy, founder of The ABC Market, inquired with me about developing a new brand identity for her already successful Etsy shop.  Allison had outgrown her current branding and wanted to establish something that would allow her to grow as she was creating her own website.  


Allison creates beautiful, one of a kind book art through folding the pages of vintage books.  She works one on one with a lot of her clients to custom create an heirloom that can be treasured for generations.  

Allison also imports fair trade items from Haiti and wanted to ensure her branding did not box her in as she also planned to expand her product line.  We first established a mood board to set the project aesthetic.  


After establishing an overall aesthetic, we moved on to branding concepts and having worked with Allison previously on some stationery projects, we only needed to develop one concept.  


Once the branding was finalized, we moved on to creating a business card.  We chose to incorporate a bookmark business card so that Allison's information would be both useful and coordinate with her products, which you can view in the first photo on this post.   I just love how it all turned out!  


Are you ready to collaborate with me to create a brand that you love, and more importantly, brings in the clients you deserve?