The Best Serif Fonts for Branding Design - Part One
I’m guessing it is no secret that I’m a sucker for serif fonts. I love the upscale, sometimes historical feel that they can produce, especially for a brand. So I decided to compile a list of my favorites for you guys! And, of course that part one is there because I didn’t want to overload you all at once so I’ll do a part two in the future.
Oh, and I guess I should begin by explaining what the difference between a Serif and a Sans Serif is. Serif fonts are fonts that have structural details (sometimes called flourishes) at the end of each letter. Sans Serif fonts (literally meaning without) do not have these. Serif fonts are considered more traditional, whereas sans serif fonts are typically more modern.
I’m a big believer in careful selection of the right type for a project and the huge role that can play into our brand perception.
I’m also a big believer that you can never have too many fonts on your computer. That does not go to say that you should go outside your brand fonts frequently because you risk losing the brand recognition we work so hard to build.