a strategic roadmap to success




Following your initial inquiry, I will schedule a time to have a chat in order to learn more about you + your business, reasoning behind needing to brand/rebrand, and your goals. Once we have determined we are a good fit, I will send a proposal outlining the scope of our work together along with a contract and request for retainer payment.  After the initial retainer has been received and the contract has been signed, you are officially booked! 


inspiration + strategy

Now that our collaboration is official, you will receive my strategic branding workbook in the mail. This is how we will narrow the focus and begin identifying the key components to your brand story. This educational guide will combine the psychology of all design elements with the strategy in order to successfully target your ideal clients. You will also be invited to a secret shared board on Pinterest for a collaborative inspiration session.



brand development

Now that we have developed a solid landscape of inspiration, discovered the psychology behind your ideal clients, and uncovered your brand story, it’s time for the design elements to take shape. I begin by sketching and developing concepts to present. Once they are finalized for display, I schedule another strategy call to discuss each concept and the design theory behind each. Once I have received any feedback, adjustments and revisions are made and the concepts are presented again.


brand delivery

Once the branding elements are finalized, I will begin packaging your files into all various file formats that you might need now and in the future. At this time, we also move into stationery and marketing development and I also provide you with a style guide that explains how to properly and cohesively utilize your brand for optimum brand recognition. This is also where the web design process begins, if that’s part of your chosen collection.