BRAND IDENTITY / WEBSITE DESIGN / COLLATERAL
Dr. Brooke Collective
From vision to launch: a holistic health brand that feels modern, professional, and deeply personal.
Dr. Brooke Collective was founded to reimagine healthcare for women who feel overlooked by traditional medicine. Rooted in functional medicine and a whole-person approach, Dr. Brooke’s mission is to empower women to take control of their health with confidence and clarity.
The Challenge
Dr. Brooke Rogers Hutchins, a practicing Nurse Practitioner (DNP), wanted to launch a holistic wellness platform that honored her medical credentials while reaching women frustrated by conventional healthcare—without alienating either audience.
The Strategic Challenge Dr. Brooke Rogers Hutchins (DNP, practicing Nurse Practitioner) wanted to launch a wellness content platform but faced a positioning problem: traditional medical branding would alienate women frustrated by conventional healthcare, while typical wellness influencer aesthetics would undermine her clinical credibility.
“You extremely excelled! You brought everything to life for me in a way I never could have imagined. The process was seamless and every detail came together better than I expected. Hands down, it's a great investment.”
- Dr. Brooke Rogers Hutchins, DNP
The Solution
Positioned her at "where science meets the soul" creating a brand identity that leverages her medical credentials while speaking to women seeking integrative approaches. The visual system uses calming purple (healing/spirituality) instead of clinical whites, refined typography maintains professional authority, and the content structure (mental/physical/spiritual) bridges both worlds.
The website was designed as both an educational resource and a welcoming introduction. Clean layouts, thoughtful typography, and supportive imagery create a modern, calming environment where women feel seen and understood, reflecting the brand’s promise of personalized, whole-body care. Comprehensive brand guidelines ensure consistency across every touchpoint, from social media to client resources.
Brand System Delivered
Complete visual identity system balancing medical authority with approachable wellness
Content platform website designed for blog growth and audience building
Brand messaging that speaks to her ideal audience: women failed by traditional medicine who won't abandon science
Strategic positioning differentiating her from both dismissive doctors and unqualified wellness influencers