Strategic brand foundations that work
Most professionals approach branding piecemeal
- a logo here, a website later, and copy squeezed in when time allows.
The result feels fragmented, because it is.
Your brand should function as a cohesive system—where every element reflects your expertise and attracts the clients you’re meant to serve.
I create comprehensive brand foundations for professionals who want more than polish. This is branding built with clarity, longevity, and the sophistication your work deserves.
Brand Concept Board
Investment - $350
Before you build it, see it.
You know you need a brand, you're just not sure yet what it should look, feel, or sound like. A Brand Concept Board gives you a strategic first look at your brand's direction: color, type, and visual world, brought to life through styled mockups so you can see it in the real world, not just imagine it from swatches.
This isn't a moodboard of pretty colors. Every choice is grounded in color psychology and brand strategy: how you want to be perceived, and by whom, the same thinking that shapes every full brand I build.
How it works:
You'll start with a short discovery questionnaire designed to get at the feeling you want your brand to create, not just the colors you like:
Three words for how you want a client to feel in the first five seconds on your site
Who you're not for, as much as who you are for
A brand, space, or place that captures the energy you're after, and why
One word for the overall tone: warm and soft, bold and confident, calm and grounded
From there, I build your concept board and bring it to life.
What's included:
Discovery questionnaire (5–10 minutes)
One custom concept board: strategic color palette, typography direction, and 4–6 styled mockup visuals
A short written rationale explaining the direction, tied to your answers
One round of light revisions
Delivered as a PDF within 3–5 business days
This is for you if: You're getting ready to launch and want to feel something click before you invest in a full brand build, or you want a clear, strategic starting point before booking a full project.
Ready for more? If you book a full Brand Strategy & Identity or Complete Brand & Website project within 60 days, your $350 is credited toward your investment.
A note on what's included: concept boards explore color, type direction, and visual mood using AI-assisted mockups. They do not include a designed logo or final brand assets. The name treatment shown is a styled placeholder to demonstrate tone, not a proposed logo design. If your direction feels right, your full logo and brand identity are built in the Brand Strategy & Identity project. Concept boards are provided for personal evaluation of brand direction and are not licensed for production, reproduction, or use by third-party designers or printers.
Brand Strategy & Identity
Starting at $7,500
A complete brand foundation designed to reflect your expertise and support your growth.
Includes:
27-page Brand Strategy Workbook
Custom brand identity system with multiple logo variations
Refined color palette and typography selections
Brand guidelines for consistency across platforms
Two pieces of custom stationery design
Visual style guide and organized brand asset library
1:1 training to use your brand with confidence
This is for you if: You need a cohesive brand presence that aligns with your professional caliber—not just visually, but strategically. You understand that effective branding is rooted in clarity, intention, and positioning.
Complete Brand & Website
Starting at $10,500
Everything included in Brand Strategy & Identity, plus a fully custom, conversion-focused website.
Custom Squarespace website design and development
Strategic copywriting for all website pages
Mobile-optimized, responsive design
SEO essentials and performance optimization
Post-launch content management training
30 days of launch support
This is for you if: You’re ready for a seamless, strategy-led brand presence—from logo to website to every word on the page. This is a complete, collaborative process where everything works in harmony.
AI Campaign Imagery
Beyond branding and websites, I also create fully art-directed campaign imagery using AI image generation. This isn't a prompt-and-hope approach. It's the same strategic, detail-driven process I bring to every project, applied to building polished, on-brand visual campaigns without the cost or logistics of a traditional photoshoot.
AI Campaign Imagery is available as its own service, on its own timeline. You don't need an existing brand or website project with Three Hellos to book this.
See the full campaign, including the process behind how it was built.
How the Process Works
WEEKS 1-3
Discovery & Strategy
We start with a deep dive into your goals, audience, and positioning. This sets the foundation for every decision ahead.
Brand Development
WEEKS 4-6
You’ll receive a strategic, cohesive brand identity—logos, colors, typography, and guidelines—all crafted to reflect the level of work you do.
Website Design & Copywriting (complete package only)
WEEKS 7-11
I design and write your custom website—built on Squarespace—with thoughtful layout, messaging, and user experience in mind.
WEEK 12
Training & Launch
We wrap with personalized training so you feel fully equipped to manage and use your new brand and website with clarity and confidence.
Investment & Expectations
Brand Strategy & Identity: starting at $7,500
Complete Brand & Website: starting at $10,500
Flexible payment plans available for qualified projects.
This is a premium, strategy-led partnership for professionals ready to invest in how they’re perceived. Most clients view this not as a marketing expense—but as the foundation of their professional presence for years to come.
A collaborative process with complete clarity
Design decisions rooted in strategy—not trends
Deliverables you’ll use confidently and consistently
A final result that aligns with the level of work you’re known for
You can expect:
A strategic brand foundation positions you to attract higher-caliber clients who value expertise over price. When your presentation matches your professional level, you naturally draw inquiries from prospects who understand quality requires investment.
Ready to Begin?
I work with just twelve clients each year to ensure every project receives the time, thought, and attention it deserves.