BRAND IDENTITY / WEBSITE DESIGN
Space Design Agency
From Generic Designer to Clinical Authority
Space Design Agency is an interior design and space planning company specializing in assisting health and dental offices plan efficient and client focused spaces designed to make visiting more like a treat than a chore. Michelle has a clinical background that makes her expertise in this field an invaluable insight.
Startup dentists were choosing generic interior designers who couldn't understand clinical workflows—leading to beautiful offices that hindered practice efficiency.
The Challenge
Repositioned Space Design Agency as "Clinical Insight Meets Elevated Design"—the only firm led by someone with 10+ years of dental experience.
The process was fun and straightforward... Lauren’s process is streamlined and it really made working through the steps simple." — Michelle, Space Design Agency
Logo mark reflects streamlined, systems-based approach
Website messaging speaks directly to startup dentist pain points
Visual identity supports premium pricing strategy ($15,000+ project minimums)
Cohesive brand voice combines clinical authority with approachable expertise
Brand System Integration
Business Impact
Premium positioning supports $15,000+ project minimums
National client base across all 50 states
Defensible competitive advantage through clinical expertise
Clear differentiation from aesthetic-only competitors