BRAND IDENTITY / WEBSITE DESIGN
Space Design Agency
The Market Challenge: Space Design Agency had the expertise to command premium pricing—10+ years of clinical dental experience—but their brand positioned them as a generic interior design firm competing on aesthetics alone.
Strategic Solution: We developed a cohesive brand system that repositioned her from commodity designer to clinical specialist, with every visual and verbal element reinforcing her unique expertise.
Brand Strategy Transformation
POSITIONING
Before: "Full service interior design firm"
After: "Clinical Insight Meets Elevated Design"
VISUAL IDENTITY The sophisticated color palette and refined serif typography communicate medical precision and established expertise—moving her away from generic design aesthetics toward authoritative, clinical credibility.
MESSAGING ARCHITECTURE Strategic copy framework that leads with problem identification, positions clinical experience as the differentiator, and connects functional design to business outcomes for dental practices.
Logo mark reflects streamlined, systems-based approach
Website messaging speaks directly to startup dentist pain points
Visual identity supports premium pricing strategy ($15,000+ project minimums)
Cohesive brand voice combines clinical authority with approachable expertise
Brand System Integration
Business Impact
Premium market positioning: Brand system supports specialized pricing vs. commodity competition
Clear differentiation: Unique clinical background becomes central brand asset
National scalability: Professional brand enables remote client work across all 50 states
Qualified lead generation: Strategic messaging attracts serious prospects who value specialized expertise
The rebrand created a unified brand system where visual sophistication and strategic messaging work together to establish her as the authority in dental practice design.
before
Beautiful dental office design
after
Functional space planning by the only designer with clinical experience
